Legacy of Tata Motors

Before elaborating something about TATA, we need to understand the emperor of TATA. TATA is the conglomerate which deals with divisional structure of an organization. TATA includes approximately 186 companies (including subsidiary and holding company). But today we’re specifically approaching a part of TATA i.e. TATA Motors and vehicles.  Let’s move towards history, after independence as we know India was disaster in the technology sector and there was a huge foreign brand like Ford, Mercedes Benz, Hyundai, Honda etc. which covered the huge market in the technology sector but after 51 years the first knock of TATA car comes into the market with late success the name of that car was Tata Indica. Tata Indica is the first car which was completely designed and made by any Indian brand and after that TATA never turned to look back. The era of Indian cars started after 1997, after that Tata comes with lots of Product Tata Prima, The Tata Prima, The Range Rover Evoque, The Tata Prima heavy truck, A Tata Marcopolo bus, The Tata TL, A Tata 407 water truck, A Tata Starbus, Tata Ace was India's first mini truck, Tata Indica V2 Xeta, Tata Indigo Manza.

Jaguar Land Rover

TATA Defence Truck

It is the world's eighteenth-largest motor vehicle manufacturing company, fourth-largest truck manufacturer and second-largest bus manufacturer by volume. Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar, Lucknow, Sanand, Dharwad and Pune, India, and in Argentina, South Africa, Thailand and the United Kingdom. It has research and development centres in Pune, Jamshedpur, Lucknow and Dharwad, India, and in South Korea, Spain, and the United Kingdom. It has a bus manufacturing joint venture with Marcopolo S.A., Tata Marcopolo, and a construction equipment manufacturing joint venture with Hitachi, Telcon Construction Solutions. If we’re talking about Tata so how can we forgot the trump card of Tata treasure, yes!! That’s NANO. Nano is not only a dream of Ratan Naval Tata but it’s a dream of every class of audience. Nano revolution gave Tata a benchmark. 

• Tata positioned their product by looking market demand and consumer taste. They designed Nano for general public who had dream to buy car in 1lakh but Ratan Tata made it possible.
• Indica, Indigo is for middle class of family people who want comfort along with space.
• The person who need utility vehicle Tata designed Sumo and Dicor model.
• Last but not the least, to influence royal pubic they come up with Jaguar Land Rover

For every person that has something in their treasure, choice is ours. Tata is the most respected brand and long standing brand. Mostly Nano is handing by middle class people and after having successfully launched the low cost Tata Ace truck in 2005, Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.The purchase price of this no frills auto was brought down by dispensing with most nonessential features, reducing the amount of steel used in its construction, and relying on low cost Indian labor, as well as a new design concept called Frugal Engineering.

Ratan Naval Tata with Nano

The Nano's design implements many measures that make its manufacture cheap.

• The Nano's trunk is only accessible from inside the car, as the rear hatch does not   open.

• One windscreen wiper instead of the usual pair (also seen earlier on certain Citroen and Mercedes models).

• No power steering, unnecessary due to its light weight.

• Three lug nuts on the wheels instead of the usual four (also seen on Smart).

• Only one wing mirror.

• Radio or CD player is optional (the idea picked on some basic car models in North America).

• No airbags on any model.

• 624cc rear engine has only 2 cylinders (recently implemented in new Fiat 500, with a surcharge).

• No air conditioning in base model (as on most basic car models in Europe and North America)